RUNNING HEAD: NEURAL PREDICTOR OF BEHAVIOR CHANGE Predicting Persuasion-Induced Behavior Change from the Brain
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چکیده
Word Count: 121 Main Text Word Count: 2302 NEURAL PREDICTOR OF BEHAVIOR CHANGE 2
منابع مشابه
Predicting persuasion-induced behavior change from the brain.
Although persuasive messages often alter people's self-reported attitudes and intentions to perform behaviors, these self-reports do not necessarily predict behavior change. We demonstrate that neural responses to persuasive messages can predict variability in behavior change in the subsequent week. Specifically, an a priori region of interest (ROI) in medial prefrontal cortex (MPFC) was reliab...
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